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Originally Posted by European Lee
IMHO hiring an SEO manager is a waste of money when you already have a globally established brand name that people will already be typing the domain name into their browser for.
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There's thousands of keywords playboy could have an interest in such as the names of their playmates, any softcore related keyword, etc. etc. They have the brand behind them which is why i think getting some SEO work done would help push their sales even further.
WG