Quote:
|
Originally Posted by European Lee
IMHO hiring an SEO manager is a waste of money when you already have a globally established brand name that people will already be typing the domain name into their browser for.
Short of getting a few more listings, why not invest that money into building your brand further or adding new sites?
Just doesnt make sense to me throwing good money away after something that realistically, isnt going to benefit you as much as your brand name already does 
Regards,
Lee |
While we get a lot of type-in traffic, we obviously have more than just our home page to be worried about. It is not necessarily our main pages that should be optimized for "playboy" that we are concerned with. It is some of the more random keywords that apply to our back pages that we are currently not ranking for.
There is always room for growth and more traffic. Just because we get a ton of type in traffic to our homepage, doesn't mean we are optimized for every page (or even many pages) of our site. Those specific searches are the ones that will probably convert the best too...
In short, we will always have the brand name, but there is still room to improve and add to the type-in traffic...