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This is ridiculous.
Every time I check sports scores or read the news I get consoles popped on me.
I click on a story link @ MSNBC and I have to go through an FPA before I get to the story.
Our sole purpose for building what we build is to advertise something that's going to make us some money, and consoles are just another form of advertising.
Ruining the industry? I doubt it. Click thru ratios aren't down (at least mine aren't) its conversions and retention that are down.
IMHO conversions are down because of the mass influx of non english speaking traffic, especially the oriental traffic, and those people CLICK EVERYTHING, especially those animated gif and flash banners. But of course they can't buy anything so they drag your ratio down.
Retention is down, doesn't have anything to do with consoles, I think it has everything to do with the consumer having more choices than ever before and those choices increase daily. Back in the "good old days" there were only a handful of paysites, and they all had basically the same content. Now the surfer has a literal smorgasboard of porn to choose from, so they jump from one membership to another. (Don't think for a minute that just because they joined your site they're not going back to The Hun anymore to check out new stuff)
The only time consoles are a bad thing is if you're trying to create bookmark traffic (IE a TGP or links list) or if you're charging the members a fee to see your page (members area of a paysite or a premium avs)
And btw, I happen to have several of those "Voltar" traffic pumps, and the consoles on those generate more clicks than the banners and links on all of the other pages combined.
Consoles make money, period.
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