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Even though exclusive reality content is costly to produce, I've been lucky, business has been been busier than ever this year, and I don't sell on price. Hardly get any haggling on prices, really. Still, most people underestimate the amount of time it takes to do all the nit-picky post production- incl. editing, good trailers with graphics & music; re-sizing & color-correcting pics, watermarks, encoding the videos, cutting them up into pieces, scannng all the documentation, etc etc.
And of course, there's something to be said for the value of a good idea if the content producer had any input into that; and nice execution as well!
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