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What does buying exclusive content have to do with profits? As a content producer yourself, I already know you're bias, but...
Too many people buy into the "it must be exclusive" phenomena. There are plenty of people making bank on DVD content and other forms of non-exclusive content. There are paysites that run on feeds alone. And contrary to your statement, they ARE thinking about profit when staying non-exclusive.
If Site A makes gross monthly income of $10k and has an exclusive content production cost of $8k (weekly updated hardcore movies with pictures), they're taking away $2k profit. If Site B makes gross monthly income of $5k (half the amount of sales and rebills as Site A) and has a non-exclusive content purchasing cost of $1k (daily updates of hardcore movies with pictures), they're taking away $4k profit.
Of course, this is only one possible scenario...
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