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el_greco · 03-08-2005, 03:30 PM

I recently read somewhere that if you're doing a Join:GalleryView ratio of 1:10,000 (yes there are 4 zeros there) that that gallery is converting well. What throws me is, that same gallery had a Join:Clickthrough ratio of 1:900, which by most definitions is horrible.

On the flip side I've had a Join:Clickthrough ratio of 1:200 but a horrible Join:GalleryView ratio of 1:25,000! So what gives?

How do you guys judge what does well and what doesn't? Does it simply come down to bottom dollar? Maybe if you're "big" enough, you don't care what the conversion is? You just look at the numbers, like, cool 50 joins today??

Any input is welcome...

03-08-2005, 03:30 PM
el_greco Confirmed User Join Date: Nov 2002 Location: LA Posts: 352	Business Thread: Gallery Ratios I recently read somewhere that if you're doing a Join:GalleryView ratio of 1:10,000 (yes there are 4 zeros there) that that gallery is converting well. What throws me is, that same gallery had a Join:Clickthrough ratio of 1:900, which by most definitions is horrible. On the flip side I've had a Join:Clickthrough ratio of 1:200 but a horrible Join:GalleryView ratio of 1:25,000! So what gives? How do you guys judge what does well and what doesn't? Does it simply come down to bottom dollar? Maybe if you're "big" enough, you don't care what the conversion is? You just look at the numbers, like, cool 50 joins today?? Any input is welcome... __________________ If you aren't afraid of failing, you're not pushing hard enough. el_greco - 177643483