Originally Posted by juicyjuice

Keep one thing in mind... in the online casino industry, branding and trust are two VERY important things. Surfers are always worried that they will be ripped off by a fly by night casino. So when they constantly hear about Goldenpalace on the news, when they hit the site, it is a familiar name and company. This makes them feel much more at ease when taking out their credit card and gambling online. this is why they convert as well as they do- reputation, brand recognition and top of mind awareness.