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as a designer for many years, for some big sponsors, I have to say MOST of the time IN MY EXPERIENCE a SLICK DESIGN + SELL = successful
sometimes there is an exception to this rule where a AVERAGE DESIGN + AVERAGE TEXT = VERY SUCCESSFUL... no idea why, perhaps its the color or feel for the site the user first gets when they hit it.
Keep in mind that while we trust our traffic with sponsors, at the end of the day we should know our own traffic better than ANYONE else and push a sponsor/site that does BEST for our traffic.
If these new topbucks sites are not what your traffic has traditionally done best on, then don't promote them. There are plenty of options out there today for a cunning webmaster. You could always filter traffic through say.. pimpinpays.com and send exits/upsells to topbucks... cash in twice in some cases .. ;)
Saying that, topbucks have been around forever and obviously have a lot of experience in what works. Stick with a winning formula.
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