I don't think were ashamed of what we do, but it's not always a good idea to come right out and say "Hey we are into Porn". Most Webmasters I know have a Mainstream business also. Why would you announce that you do Porn. With today's society trying to blame an Adult Webmaster for "The sky is falling" I don't see why you would come right out an announce to the world what you do in the comfort of your home.
I know there are a lot of young(er) kids on the board here who think its cool and tell everybody. However as you get older you get a little (not much really) bit smarter. Maybe you live in a small town, maybe you have children, maybe your parents are church goers, of just maybe you don't want to be prosecuted for something you personally think is ok.
There are many reasons why Adult Webmasters don't go around screaming it from the roof. The Adult Webmaster are able to show off their talent, business sense and individuality at conventions and get-togethers.
I hope that answered a bit of your questions.  
