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banners are like shopping to me..... if I need something specific, I go to the store, get it, and go home..... I don't wander around the fucking mall all day aimlessly like women do....
same with banners.... if I need to go to a specific site, say.... like AllOfEm or something... I'll click their banner to get there just because it's less work than going up and finding the bookmark or typing it in.
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