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Shoehorn, all you really have to understand here is that Google's toolbar now come with an option called Autolink. This enables google to track a user's surfing habits based on the pages he is on (for example your site) and then directs them to content they may be interested in. If I have understood correctly, users will be directed to the pool of Google advertisers.
Cheers,
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Programming today is a race between software engineers striving to build bigger and better idiot-proof programs, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning.
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