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Originally Posted by Varius
Unless their true (pardon my pun now hehe) agenda is to release a background-check site and try to rake in the cash with that.....in which case, more background check competitors will simply come out (not to mention those which exist already) and they will be in the same boat.
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Actually, that market is quite small and will very soon face the profitability crunch of commoditization. Online background check businesses use public data. There are only so many ways to differentiate a finite, publicly-accessible database with clever marketing.
In this regard, True.com are actually AHEAD of the curve. They are trying to force, via legislation, a fundamental revision of the practice of online dating. Even though, the
ultimate results of this will be negative for the INDUSTRY, it will still be several years before their competitors even respond (during which time True's market share will expand), and several more years before the attrition effect on the overall market begins to cancel True's growth trend.
By then, their brand will lend itself to all sorts of other online "safety" models and businesses.
j-