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Originally Posted by polish_aristocrat
From what I know the most popular girls like Little April, Teen Kelly or Tawnee Stone never did a chat with their members.
And they are popular, that means webmasters send lots of traffic to them and that should indicate that they retain members good nevertheless. 
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Teen Kelly did webcam, as do many of the successful single girl site girls - but you're right, it's not essential if you've got a superstar teen model who looks real young, she's going to be a hit whether there's any interaction or not. for everybody else, it's a plus to have a model who does webcam and other interactive stuff like blogging.