http://www.klixxx.com/archive/wirelessfuture.shtml
"With online gaming companies such as Electronic Arts already placing products in video games for major brand names, and ads on the sides of race cars, the wireless world may just be primed to do the same. Not to mention companies such as AdultGamesTemple.com already offering fully customizable adult-themed games to increase member retention for Internet sites, and the potential here is clear."
