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Originally Posted by Varius
What I'm trying to discuss though, is why is it so many people are so stubborn to only look at ratios. Even at that, they compare the WRONG ratios!
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The answer to that is as I said above - fools. Unfortunately flogging porn to people doesn't take too much intelligence. Those that have a little intelligence are usually better at it.
'Standardisation' of sponsor stats as suggested above would be a total waste of time too. That would then presume that tracking is accurate. For many programs this is a very long way from the truth.
Use your own tracking - it's really very easy to do. Also as Charlie said it really is down to ROI and whilst click tracking helps a little in tweaking things at the end of the day it's more than possible to work without it.
All that said it won't stop yet another dozen dumb threads this week with people shouting about 1-100 ratios and idiots replying 'wow man that's awsome'
