Wow, a non-Paris, non-Fred thread got 20 replies...I'm honored
A lot of you are expressing points that I feel *should* be obvious to any webmaster (or surfer-with-traffic), but they aren't.
That being, if you are trying to compare sponsors, you should look at what $$$ you make with the same traffic.
What I'm trying to discuss though, is why is it so many people are so stubborn to only look at ratios. Even at that, they compare the WRONG ratios!
As a program, do you think it makes sense to start shwing join page hits? Or stick with as much detail as possible, as I think in the long run, that will win out.