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well nobody trusts a per signup program unless it's converting like a mofo...
i personally think trials are a good idea because in the world there are lots of cheap people looking for a bargain -- if you make the guy work for his money (ie: download everything in a few days) -- then you can bet he is a cheap ass for sure and probably drinks Pabst Blue Ribbon so you wouldn't have made the sale anyway.
Hehe well but Steve I think you are right though because I think there are numbers to back up that trials just don't make as much money as no trials -- because they don't recurr/rebill as well in the long term... So in theory if you turn off trials and have really unique content there will be a few more guys willing to stretch their wallets to stay a member than if you had trials turned on (in which case they may think it's a bargain to cancel and come back a new trial later on...)
Right now though I don't give a shit about trials or rebills -- I just want to see awesome conversion ratios and good fucking sites w/ exclusive content...
I hope this tread blows up
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