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Go against the flow. Never in any way stay within the topic of what you're advertising. Say, I have a content for black while my ads are white. Either they stay concerned with black or they keep coming back coz of white.
As for black, target audience. Have different ranges of target audiences. Have different blacks on different sites.
And you are mixing mainstream with the not-so-mainstream-white.
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I don't have a signature. !
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