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Couple of ways to do it, depending on your setup and how you have your authentication running now ... good suggestions here so far.
We've always stored all of our content on a central domain, and used htaccess to authenticate individual members areas ... recently we merged our celeb sites into the purve members area so purve members could access both but not vice versa.
To do this we wanted to really push the fact that there was 2 members areas available with the 1 password, so we created new front pages inside the Purve.com members area that has screenshots of the 2 members areas and 'click to login' to each ...
We deliberately left it so that the user has to login to each one, as making a user login makes them feel like they got something of bonus value. When the account is created we add the password to both sites password files.
We also considered actually making the surfer manually setup their second password - ie, join site 1 as normal with 'to activate your bonus site membership select your user/pass here' which then adds it to the password file.
Good luck ;-)
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