(sorry if re-post)
i knew this was gonna happen, they were saying "No More Late Fees" but thats not really true, so they're being sued for False Advertising.
"Blockbuster boldly announced its ?No More Late Fees? policy, but has not told customers about the big fees they are charged if they keep videos or games for more than a week after they are due,? Attorney General Harvey said. ?Blockbuster?s ads are fraudulent and deceptive. They lead people to believe that an overdue rental will cost them absolutely nothing when, in fact, customers are being ambushed with (a) late fees in some stores, (b) so-called ?restock fees,? and (c) credit card or membership account charges equal to the purchase price of the video.?
source