There are a LOT of programs out there that does not use cascading billing.
There are a few reasons for this -
1.
Smaller programs/companies cannot afford a full fledged affiliate program software and stick with the "single processor" solution. They dont see that the investment will pay them back in many ways once integrated.
2.
Education - Due to lack of "adult industry education" many program owners dont understand that they are leaving a ton of money on the table when not cascading their processors. When set up correctly I would say they leave 15%-30% right off the bat.
3.
Technical knowhow and the fear of trying - Operating a cascading solution does require
some technical insight. Many program owners lack this and fear it.
Having many many clients use cascading billing for both third party processors as well as for merchant account holders
(yes, we offer professional cascading for merchant account holders - works like a charm! See thread posted by MensNiche earlier: http://gofuckyourself.com/showthread.php?t=396212 ) for more than 3,5 years we see that ALL clients make more money doing it with NO significant increase in CB ratio.
This discussion should really boil down to EDUCATION OF THE MASSES. And that YOU ARE NOT COMPETITIVE IF YOU DO NOT USE A CASCADING BILLING SOLUTION.
