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Originally Posted by andrej_NDC
If some sponsor tells his affiliates, that he cant afford to pay them anymore and need to decrease the payouts by 50%, what do you think would they do? They wouldnt promote him. Its mostly fault of the sponsor, not the affiliates.
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the main difference though is that there are 100's of other sponsers. If the one you are using suddenly says it is dropping payouts from $30 per signup to $15 per signup, there are still 100's of programs out there that will pay you $30 per signup.
there is no other hockey league in the world that will pay these players what they make in the NHL. A good example. Jagr made 13 million last year. He argues that when he plays hockey, that is what he is worth so that is what he should be paid. You could argue if he is worth that, but clearly one team was willing to pay it regardless. So then on the lockout comes and he ends up playing in russia for 1.5 million. So he says he's worth 13 mil but is obviously willing to play for much much less. Many NHL players ( some of the big stars in the game ) went off to play in europe for 1/10th of what they made in the NHL. I think in doing this they shot themselves in the foot becase it told the owners that the players are willing to play for less.
I can see both sides of this argument but I think you have to put the pressure on the players. It is clear that the league will not be able to survive without some kind of a salary cap. The players are going to have to except that and understand if they want to play in north america, in the NHL, it will have to be under a salary cap. I think it could be like basketball and football where every couple of years they look at revenues and raise the cap limit if revenues are good.