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Old 02-15-2005, 06:27 PM  
2HousePlague
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Join Date: Jul 2004
Location: the attic
Posts: 14,572
Yes, we have been conducting an A/B test of a Flash-based version of the AdultFriendFinder.com main page.

Our findings indicate the Flash version IMPROVES performance.

As with most of the design, interface, technology and functionality choices we make for our sites, we don't make arbitrary changes that are not supported by real-world DATA.

In this case, the quantitative evaluation of our test results considered the installed base of Macromedia Flash in the various browsers. We determined that the loss due to Flash load-failure or increased load time was more than made up for in improvements to CTR and click-to-join.

However, any affiliates wishing to bypass the Flash home page, for the particulars of their own traffic, may do so by selecting one of the AFF Alternative Covers.


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