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Originally Posted by MrIzzz
goal is to have as many incoming links as possible without recip'ing them directly back.
thats just the basics i know, and working on anchor text is important 
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Good tip to doing this is doing a A > C, B > A recip linking structure.
e.g. Site A links to Site C, and Site B links to Site A. I own Site A, Site B, and the other person owns Site C.
This way, your optimized site (being Site C) gets the 1-way anchor link.