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When they're asking for more detailed stats I'm guessing they want information such as:
The referring url for the link from yahoo that is sending the traffic - what search term is associated with the domain
The ability to compare IP addy's of the traffic - to ensure that you or a hitbot may or may not be used to drive up the traffic to the domain in order to secure a higher sale value of the domain.
Today's IP's should be different from yesterdays and IP's this week should be different than 2 weeks ago
Those kinda stats.....
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