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Now would be the time to tweak out everything you are doing to get your surfers to click thru to sponsors.
The old build it and forget it used to work well, since there was an assload of newb surfers with more credit cards than sense, but the bottom line now is that surfers aren't so stupid.
Their pals tell them about all the free stuff floating around, you've got the Kazaa type deals where they can trade shit, it's just not like it used to be.
One thing I think people tend to forget is that having the same traffic you had last month doesn't guarantee you anything. The guy who always starts out at the Hun or Yahoo is always going to start out there. If you get a bulk majority of your traffic from one source you'd better start changing out banners etc on those free sites and galleries on a regular basis, since you've got the same surfer seeing the same tired banner that didn't make him click the last time he saw it.
Just a few thoughts.
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