He does business out of his trailer:
http://www.napanews.com/templates/in...3-FD35C0D3F5CC
Quote:
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You know you're not dealing with the typical Napa wine baron the moment you walk into Franzia's office at the Bronco Wine Co. he co-founded in Central California. No soaring Tuscan villa or fanciful French chateau here; it's a brown-paneled trailer, and a single-wide at that.
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and....
In 2003, Bronco's revenues totaled
nearly $300 million, with Two Buck Chuck accounting for about half of the 10 million cases sold.