Originally Posted by dcortez

Can you qualify that claim please:

In the past, sponsors would calculate their conversions based on sales to 'uniques'.

I'm finding more sponsors using 'second level' uniques (without saying so) as for their conversion claims. As far as I'm concerned that 'dressing up a three as a nine'. In fact, it can make an order of magnitude diff (1:1200 becomes 1:120).

So how did you calculate your stats and how many sales are you talking about in THAT calculation?

Thanks,
-Dino