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Originally Posted by TheSaint
Just a thought, but - 99% of the spam I receive of course just goes in the trash.
But for some reason (and maybe its just me) when they claim I opted in or call me "subscriber" I often send it off to a spam-reporting service.
I dunno, just pisses me off. I think you get less complaints by not insulting the intelligence of the recepient, no one opts in for spam. 
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i don't exactly bomb these people with 10 offers a day like other places do. 1 or 2 a week and im done. Sometimes ill go weeks without mailing my databases but putting thier full name in the subject really is the best way to get thier attention and stand out from the other 100 spam messages they get every day.