Originally Posted by sltr

the term *brand* is thrown around loosely here.

using a generally accepted def of brand which is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.

his name or likeness is not a brand because there is no readily identifiable product or service associated with it

while the juicy likeness may be recognizable, it is not a brand