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Old 02-13-2005, 12:02 PM  
aiken
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Join Date: Jun 2003
Location: Kona, HI
Posts: 204
There's not much point in just talking about volume, at least from a program owner's standpoint. On the sales side, there are three numbers to think about: sales volume, price per sale, and retention. Multiple all three and you get revenue.

But it's not even about revenue. It's about margins. We could easily do 5,000 signups a day... if we offered at $300PPS program. Huge sales volume, and we'd be bankrupt pretty damned quick. The trick is balancing revenue numbers with decent enough margins to keep growing the business and still have something of a life.

Cheers
-b
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