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the term *brand* is thrown around loosely here.
using a generally accepted def of brand which is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.
his name or likeness is not a brand because there is no readily identifiable product or service associated with it
while the juicy likeness may be recognizable, it is not a brand
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