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Old 02-13-2005, 11:27 AM  
Vick
Confirmed User
 
Join Date: Oct 2001
Location: Little South of Sanity
Posts: 178
What is this "Juicy" branding thing?

Honest question

When I think of branding I think of "mindshare"
Example - when asking for a facial tissue most people ask for a kleenex or when asking for a soda most people ask for a Coke

That's branding and leads to a powerful marketshare

What's the Juicy branding thing?

Is it wrigley gum?

Something else?

Thanks for serious replies
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