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What is this "Juicy" branding thing?
Honest question
When I think of branding I think of "mindshare"
Example - when asking for a facial tissue most people ask for a kleenex or when asking for a soda most people ask for a Coke
That's branding and leads to a powerful marketshare
What's the Juicy branding thing?
Is it wrigley gum?
Something else?
Thanks for serious replies
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