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Sites like Overture don't help matters much when they spread your keywords across a "network" of ridiculous, cookie-cutter search engines that are ripe for fraud.
If you use Overture you'll notice that your exposure and clicks fluctuate wildly from one day to the next.
I don't have time to monitor legit vs. bogus hits. When you see something suspicious they seem to be responsive if you report it but isn't it their job to monitor instead of the advertiser?
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