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The cost of prized search terms runs much higher. For instance, the top price for ********, a cancer that spurred scores of lawsuits linking the illness to ****** exposure, recently stood at $51 per click, Fathom said.
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WTF are they thinking publishing this crap?
How many people are going to search for these terms and click on the ads because they think it's funny to cost some company they've never heard of a few thousand dollars?