Originally Posted by Kevsh

I try to be impartial in my reviews, however, if a site is converting there is a strong temptation to improve the rating.

Having said that, if I review a site and it's junk I don't list it or even sign up as an affiliate.

So all my reviews are at least mildly positive with 3 - 5 stars. If it's a "2 star" site it won't even be mentioned, listed or reviewed. There are some instances however, for a site I feel is being dishonest, I will review them and give them a "1 star", putting them in the "Disapproved" list. I think this helps a bit with the credibility instead of having only positive reviews across the site.

It also serves as a warning to surfers. And to me, an informed, alert surfer is better for us all.

Lastly, if I send visitors to a site that's terrible, after telling them I thought it's great what does that say about me? My reputation and my site's reputation will be worthless in no time.

So I'd say if you are a reviewer, be honest or you will have no credibility. If a sponsor yanks you for a bad review you can mention that in the review. In the end, it's YOUR name and rep that your reviewers rely on.