Originally Posted by AaronM

Because if I get 100 sign ups on my $30 site but 300 on my $10 site then I have 3 times the number of transactions and a lower price point. This combination helps to lower the chargeback percentages.

Fewer charge backs on 10 bucks. In fact...From personal experience I can tell you that most credit card companies will simply write off anything under 10 bucks because it costs them more in processing to charge it back.

You didn't see anybody pushing these $10 sites prior to the Visa chargeback issues.