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Originally Posted by Rick Latona
I want a great design too. I just can't think of what the best way to portray the service is. Honestly, this is the best I could come up with. I agree that it has a template feel to it but it really is a brochure type of website. There are only so many ways you can design it.
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Rick,
Begin with the question: "Who is my customer?"
Are we trying to appeal to the guy who can't make this month's rent? Or is it the owner of a small Web business, who had no idea there was any way to extract short-term liquidity from his non-yielding digital/intellectual assets?
I think the visuals on the site are almost spot-on -- you show young, high-energy, e-savvy business people, and the institutional columns convey financial solidity. Good.
But, where things get a little muddy is in the articulation of the prop. Clearly, your experiences in traditional pawn brokering, and your familiarity with the circumstances that usually bring people to pawn shops, have influenced the messaging of DigiPawn. Bad. Lose some of the shameful urgency, and convey, instead, the notion of Hidden Opportunity. It's hard to avoid making the guy who's pawning his wife's wedding ring feel like a failure. But I think you can, and should, do better by the guy who's going to hock a domain to subsidize a digital dream.
j-