I have been promoting a new sponsor that offers some fantastic unique content. Conversions have been less than 1:200.... And it is a 50/50 recurring program.
BUT the sponsor in question offers a trial for $4.95 (for 3 days and after 3 days the rebill is $19.99 a month) and out of 20 trial signups I have gotten so far, a good 10 trials have cancelled within the 3 days period.
Is this a normal average for cancellations? This seems very high to me... The program as I said is very new and the members area seems quite limited to me if I was a paying customer.
I just wanted to get a general concensus from other experienced recurring webmasters if this was a normal ratio or if this was way too high...
Any opinions or suggestions on this would be appreciated.
DH
