Ha ha ha ha, that's tooooooo fucking funny. Look at their link exchange page. They bury you in a list like Heymatty pointed out, then they expect a link to this page
http://www.americas-drugstore.com The thing that really gets me is that if you go to that page, try looking for a link to their "link directory", I can't find it anywhere on that site, so the chances of even getting a hit from that are rare to none, while they're getting free hits to their page. Hell, I've gotta signup for a trade and kick them a few thousand hits, ha ha ha.