Originally Posted by wyldblyss

As people join, your "characters" drop off one by one so no one really notices too much. Many of the large mainstream companies seed their boards prior to opening and they usually keep on one or two "seeders" to insure a constant influx of ideas/subjects etc. Campbells Soup, Turner Movies etc. were all seeded.

No one wants to join an "empty" board, no one likes to be the first to post. Most like to lurk a bit, read some thing etc. before joining, so you have to give them that stuff. Once you get a few members, it is the members who end up getting others to join and pretty soon you are all over the net. It does not usually take long at all.