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Jawanda that is a good question for sure... Here is our biggest problem... Gallery spots fluxuate in traffic everyday (they are kind of like stocks hehe). We actually have a cheat sheet here with "approximate" traffic flows you should get from spots you buy at GTS. I always try to underpromise the amount of traffic, because if I say you should get 20k a day to your gallery spot and you only get 15k, I know you will be on my ass about it. But if I send you say 25k instead of 20k I won't hear anything at all ;)
We try our best to let our buyers know what they can expect to get but it's difficult to gauge sometimes.
I hope this answers some of your questions...
DH
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