"MSN Search vice president Christopher Payne would not disclose ad spending, but he estimated that 90 per cent of Americans, as well as UK and Japanese residents, will encounter the campaign.
Television ads, for example, will run during the Super Bowl, the Oscars and the Grammys. "Oh, you're going to notice it," he said"
http://networks.silicon.com/webwatch...9127496,00.htm