If its a publicity stunt its a good one
..
I remember this one i saw on t.v. im positive was a publicity stunt , but the tv news fell for it like suckers..
It was a story about a used car dealership that bought a car off some guy and supposedly while they were cleaning it out they found $50,000 in the backseat between the seat cushions, so the used car dealer was so honest he phoned up the guy who sold him the car and gave him the $50,000 back.. I remember the guy who supposedly sold him the car kept saying how honest JOE'S USED AUTO SALES was , he kept saying it over and over..
Its still a good trick actually for a small business to get free publicity. Just get a friend to call up and make up some fake stroy about leaving wads of cash in the store by mistake and you get your business in the news as being honest shmoe's