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Old 01-31-2005, 01:25 AM  
PayAsYouClick
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Join Date: Jul 2004
Posts: 67
Quote:
Originally Posted by Webby
Is there any prospect of that $2 max level of a click being increased?
The reason for the $2 max is for two reasons.

Firstly, by forcing webmasters to break their content down into chunks worth only $2 or less, it makes each payment a no-brainer for the surfer. So dividing a video into four 5 minute clips at $2 means each payment is very small, and he keeps spending. Although this way you end up with $8.

So its very effective for increasing the spending rate - think how Las Vegas slot machines work. If you told the gambler to put $30 in the machine in one go he'd tell you to fuck off. But make it a quarter at a time, and he just keeps spending.

The second reason is to ensure that we are not used as a third party processor. The surfer does one "account funding transaction" with us to put money into his account. Providing that's done under strict EU e-money issuing regulations, that's the end of Visa / Mastercard's interest. He then uses his account to spend at lots of websites, with a max of $2 per transaction.

Regards

Danny
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