Actually giving away money and prizes is not a new idea at all. Lightning and his girlshost do it all the time, like every month hes up to something. This month hes doing this,
http://www.lightningfree.com/contest.html
http://www.girlshost.com/contest.html
A few months ago he gave away 3 nights at the Venecian Hotel in vegas for the show, (to some lucky fucker). I also happened to win 100 bucks cash and a awesome Ralph Lauren Polo shirt for x-mas myself ....
Thumbs up to the good free hosts
and yes there are other good free hosts also, Iam not saying lightning is the only one, but he is a good dude
