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Originally Posted by SureFire
Today, when trying to I find things to talk about with my clients, I mentioned a program that could track their competition that was in beta. I was shocked that they were all interested.
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The board has been so chatty last couple of days that this thread fell off my screen and i missed your post.
There is a mainstream application here for t3report, though it works a little bit differently.
The concept is called "traffic shaping". One way to apply this is to go advertising agencies like Organic who already have the clients who have a web presence. Let's say Jeep (one of their clients) is the focus of the "traffic shaping".
Organic would provide us with keywords that describe the type of surfer they would be looking to attract (ie. outdoors, rugged, etc).
We do our scouring to pick up websites, blogs, etc... build up a t3report that shows the linking relationships of sites that have those keywords (those that have keywords and link to other related sites, etc).
This analysis then becomes a "map" where organic can advise their client Jeep about where to advertise. The map shows locations of websites that qualitatively match what they are looking for, and by getting a banner or link on those pages (ie. blogs), they tap into the traffic that the website receives, and sends it to them (hence the "traffic shaping" terminology).
The same is true with adult space. The next upgrade to t3report will be to highlight pages and linking relationships where provided words are found. This allows a person to filter/focus on just those traffic flows that have the keywords they are looking to tap into.
The evolution of t3report in the adult space is just like the mainstream offering (which is a couple months away since the focus right now is adult) where rather than having the t3report based on a domain, it's based on keywords, and the resulting report is a "map" of all the linking relationships with the desired keywords.
Already got mainstream interest in the mainstream version of t3report, and will definitely be going in that direction.. for now, proving out the concept in adult to build up the data to show mainstream how traffic flows if they can tap into linking relationships, rather then thinking websites are islands unto themselves, and that SE or type-in traffic is the only way to get people to their website.
Fight the Links!