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I'm curious about the content.
I really want to see how they position the content, both photo and copy-wise. They could go soft and compete with Maxim, FHM and the thousand others, but will have to put some serious writers on the case. Or, they could go really hardcore and out-porn Hustler, Penthouse and the rest, but this would put them out of some distribution channels.
I'm sure some red-state hicks are going to buy it just to see what the chatter about those damn internets is all about. Any way it goes will be interesting.
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