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This is a perfect example of why friendship and business don't mix well. You've let "friendship" or "buddies doing for buddies" cloud you evaluation of this. The bottom line, in a court of law, you bought traffic, received traffic and have to pay for it. End of story. You may try and twist around it based on "buddy" or "friendship" but based on contract law you'll end up paying.. So pay for what you received.
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