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I never like saying discouraging things, but no I would be amazed if it takes and holds. Adult print is not a growth industry. Someone else tried something like this and it didn't last more than a couple issues.
Look at the numbers. 100,000 units per quarter? Most people in here do that kind of reach on a daily basis, some do it in a couple hours. Our customers are online and want realtime info not info that's 6 months old and that's the time cycle you deal with in real world publishing.
Look at our Men.com Calendar for example. Its 2007. When the publishing company said that would be the earliest issue in 2004 I was like say what? By the time it comes out, everything could be completely different. That's the real world limitations in the publishing business.
Yes, people will look at it at the newsstand, and some will surely sit there and make notes if they see a URL that strikes their fancy. But will they buy it and bring it home for the wife/girlfriend to find laying around? Will they buy it and take it to the office where co-workers will come across it? This is the problem you run into. Discretion. Paper is not discreet. It can't be hidden away in the depths of a hard drive where no one will find it.
Plus the cost factor. Adult print mags lost their selling edge when they raised prices to ridiculous amounts for the consumer and the advertisers.
I wish them luck and hope they succeed. But I've been a print advertiser for two decades and have a lot of experience and knowledge about it and its just a tough business since the Net arrived.
But good luck with it. You never know.
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